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The Real Talk

Under 25 X Instagram India


During October of 2020, when the world was still getting used to Covid-19 & Lockdowns, Instagram wanted to work with Under 25 Studios to create a video series to help youngsters with the overload of Anxiety and unrest. The Video series was conceptualised to be a 3 part conversational series between The Artidote and guests uncovering topics like Anxiety, Confusion, Acceptance and so on. 

Client

Instagram India

Year

2020

Category

Digital Campaign

Type of Work

Identity
Branding
Microanimation

My thought process with the overall branding and Identity of the project was to represent Anxiety in a digital format, to represent the state of confusion and the feeling of being stuck.

Hence I felt a glitching windows computer window would be the perfect visual representation of

this state.

 

Using this idea, the overall logo unit and branding was developed for the series, and the same style was then implemented into the overall video edits as-well.

Along with the same, to better suit the narrative, the team also worked on a complementing illustration style to help narrate some aspects of the story in a more visual manner. 

Credits

Studio / Brand

Under 25

Client

Instagram India

Graphic Designer

Akbar Faisal

Creative Director

Anto Philip

Illustrator

Mansi Mishra

Video Editors

Ashfaq Ahmed

Shaun Reneaux

Animators

Shaun Reneaux
Akbar Faisal

Ashfaq Ahmed

Creative Contributors

Siddharth Mohandas

Niranjana Nair

Rishab Agnihotri

Varsha M

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