The Real Talk
Under 25 X Instagram India
During October of 2020, when the world was still getting used to Covid-19 & Lockdowns, Instagram wanted to work with Under 25 Studios to create a video series to help youngsters with the overload of Anxiety and unrest. The Video series was conceptualised to be a 3 part conversational series between The Artidote and guests uncovering topics like Anxiety, Confusion, Acceptance and so on.
Client
Instagram India
Year
2020
Category
Digital Campaign
Type of Work
Identity
Branding
Microanimation
My thought process with the overall branding and Identity of the project was to represent Anxiety in a digital format, to represent the state of confusion and the feeling of being stuck.
Hence I felt a glitching windows computer window would be the perfect visual representation of
this state.
Using this idea, the overall logo unit and branding was developed for the series, and the same style was then implemented into the overall video edits as-well.
Along with the same, to better suit the narrative, the team also worked on a complementing illustration style to help narrate some aspects of the story in a more visual manner.
Credits
Studio / Brand
Under 25
Client
Instagram India
Graphic Designer
Akbar Faisal
Creative Director
Anto Philip
Illustrator
Mansi Mishra
Video Editors
Ashfaq Ahmed
Shaun Reneaux
Animators
Shaun Reneaux
Akbar Faisal
Ashfaq Ahmed
Creative Contributors
Siddharth Mohandas
Niranjana Nair
Rishab Agnihotri
Varsha M