Gen AI Talks
Haptik X Google India
During the boom of Open AI's Chat GPT, Google India came forward to collaborate with Haptik to organise a talk about 'Generative AI' and it's potential impact on various Industries.
The Event was held in Google India's Bengaluru Office, and a curated list of Top CXO's were invited for this talk.
Type of Work
During May 2023, the most buzzing topic throughout the world was Generative AI. But, while it had gotten everyone curious, how one can leverage it, was something not many people were clear of.
This is where 'Gen AI Talks - by Haptik x Google India' Came into picture. The intent of the event was simple, to bring forth some prominent Indian figures in the Generative AI space to discuss on some key topics of interest.
The primary conversation points were to discuss what exactly Generative AI is and more importantly how a brand can leverage Generative AI into their brand.
With this Google also would also discuss some key features of Bard by Google I/O and a potential roadmap of their Generative AI capabilities.
The process :
The way that I approached this was from one primary lens - I need to crack a branding that feels native to both Google and Haptik, but at the same time also does not feel like it solely belonged to the Google ecosystem.
This thought process came forth because of 2 primary reasons
1. There was a strong overlap of color tones between Google and Haptik's brand identities.
2. This was a Haptik IP, that Google wanted to be a part of, but there was a strong chance that if the branding of the event is not done right it would rather seem the opposite.
Additionally, another strong point of consideration for me was, what exactly would my approach towards the event logo be?
Right at the start of the process I decided that I would neither use just a type logo, nor any element that in anyway represents AI simply and directly. Why? Because with the boom AI also came the boom of over-usage of AI related logos and icons and I felt if I were to do anything on those lines, this logo would feel nothing more than a derivative of something else.
Studio / Brand
Jio Haptik Technologies
Creative Direction / Graphic Design