Contakt by Jio Haptik is a complete customer support suite to streamline support, unlock better agent efficiency, and drive superior customer satisfaction & loyalty.
The idea for the brand was to be a product offering of Jio Haptik and reflect the same in it's Visual Identity.
Jio Haptik Technologies
Type of Work
From the inception of the project a few things were off the bat very clear.
A.The brand's color palette would be taken directly from that of Haptik's to show a certain sense of hierarchy and connection between the parent & sub-brand.
2. The brand's type mark would be lowercase to mimic and complement that of Haptik & its other sub-brand Interakt.
Additionally with both Haptik and Interakt's logo the existing approach had been to keep the logos extremely easy and simple.
Haptik's brand logo was a hand because the brand was based on philosophy of providing a helping hand.
Interakt's brand logo was a play on a shopping bag with a tone of green as the brand color to establish it's nature i.e grow your business on WhatsApp.
Hence the end intent for Contakt's logo was also to be extremely simple and visually clear.
The process :
The brand had a very clear and direct brief (which is hard to come-by in this field), they wanted me to make a logo & branding in my signature bold and youthful style. They wanted it to be strong, with bold and upfront colours with strong presence of black within the branding. With further discussions we were able to close on a couple of very clear design pointers :
They wanted an identity system with clean and clear logomark and a distinctive wordmark. Why? Because it played extremely well in their favour to have 2 brand identity elements (wordmark & logomark) that would allow them to place it on their various collaterals and merchandise. The logomark would be perfect for use-cases like buttons, rivets, clothing tags etc, where as the wordmark / the full logo unit would be an ideal fit for larges use-cases like store signage, bags, merchandise and so on.
During the process of development of the branding, and with multiple discussions with the brand & the project manager, I felt that that their tagline deserved a strong treatment of it's own. During the early phase of the research I had closed on Nike as one of my core base brand reference for this project and while doing this research I was very drawn to how Nike has treated "Just Do It" as almost a 3rd type of identifier of a brand. And with this base pointers set we were able to work towards a definitive branding.
Studio / Brand
Jio Haptik technologies
Creative Direction / Identity Design